Traffic Usually Leads to Sales…in most cases. However, it is important that our resources are spent on the APPROPRIATE traffic. For example, if our site sells a financial product, but our audience is composed largely of young people in their teenage years – it is not likely to result in sales. We spend a lot of time analyzing the demographics of our traffic, composition of our traffic, source of our traffic, and appropriateness of our traffic. And we make adjustments to our marketing strategy to put emphasis on attracting only that traffic which will convert to sales. This is Smart Traffic.